Hints & Tips to help you plan your marketing material more effectively

Whether you are considering a new logo and branding or producing a piece of promotional material there are a number of key issues worth considering before you begin.

Spending time working out who and what you are selling will inevitably save you time and money in the long run. If you are struggling with this aspect here are a few simple questions to get you started:

What are you selling or promoting and why?

Who are you selling or promoting to?

What do you want to achieve from the project?

What is the call to action?

What formats have you considered?

Is this part of a larger marketing plan?

If you are planning a project and would like further information regarding these questions please email us and we will forward the full article as a pdf.