The Advantage of Printed Promotional Material

With the advent of the internet, some companies are relying heavily on their web site to promote their products and services. That could be a distinct advantage to you...

Literature sent out today will immediately have more impact simply because it’s not competing with a deluge of other material as it would have done a few years ago. So it's worth bearing in mind that although there are print costs to consider you may have the advantage over your competitors simply because your approach is more direct.

What is the best format?
Printed literature can take many forms, from a simple flyer to a multiple page document. A generic folder is an invaluable marketing tool as the contents can be tailored and updated frequently. It can be used to hold important information such as data sheets, product brochure and prices lists or to present pitches and tenders in a professional manner.

A newsletter, postcard or greeting card can be used as a relatively cheap and regular reminder of your business' products and services. Digital print has come a long way in the last few years so you can on demand.

There is nothing like the feel of a quality brochure. Good design and quality print make your customers want to read about your products and services. Appropriate paper and special finishes such as laminates and varnishes all add qualities and unconscious messages that the web can't hope to replicate. Nothing has quite the impact of printed literature.

The Art of Communication can provide you with all your promotional material. We create bespoke solutions that combine your corporate branding with graphics tailored to your target audience.

• Brochures
• Folders
• Flyers and Leaflets
• Postcards
• Greetings Cards
• Product Guides
• Information Sheets
• Company Newsletters
• Magazines
• Catalogues
• Price Lists