What is a web site for and what do you expect from your web site?

Everyone needs a web site these days. If a company is thinking of doing business with you the chances are they will check out your web site for reassurance that you are who you say you are.

The advantage of the internet over printed literature is that it can be cheaper to update but it is important to remember that simply having a web site will not sell your products and services unless it is backed up with a marketing strategy to drive traffic to it.

So what do you actually expect from your web site?

• Is it a back up to other promotional material?
• Do you want to sell via the web?
• Is it part of a larger marketing strategy?
• How do you intend to direct traffic to the site?
• Do you want to use it to advise customers e.g., fact sheets and product information?
• Do you want to interact with customers via sign in pages?

We don't do huge ecommerce sites, but if you're a small or medium sized business looking for something more creative than the boring off-the-shelf sites the market is flooded with, and you want strong branding then The Art of Communication can help you achieve it.