Why pay a designer when I can knock something up myself on my PC?

The use of fonts, colour, images, copy and even the paper your marketing material is printed on all have a bearing on the way your business is perceived.

The general perception seems to be that graphic design is about making something look pretty. This is only partly true.

You can have the most wonderfully artistic piece of work but if it says the wrong thing or doesn't get your message across, what’s the point? In the worst instance, you could be losing business.

Graphic design is about communication.

Whether it is to generate a sale, make an initial contact or to maintain brand awareness and loyalty, at the Art of Communication we start by asking about the projects intentions (see our hints and tips page) then through the use of appropriate imagery, graphics and text we order the key points and information to stimulate a positive response from the viewer to make them want what you have to offer.

So that’s why using a professional design company is important.

We don't have an on-line portfolio as there is nothing as effective as seeing our work in the flesh, feeling its quality and hearing the decisions behind how each project evolved.